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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
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FLIR C3-X Compact Thermal Camera
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FLIR CM57 Flexible Clamp Meter 18 inch
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kyoritsu 5406A rcd tester
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UNI-T LM100 Laser Distance Meter
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Fluke 8846A Digital Multimeters
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Extech EX900 4-in-1 Chlorine, pH, ORP & Temperature Kit
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Kyoritsu AC/DC Digital Clamp Meters KT 203
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Fluke 707 Current Loop Calibrator with Quick Click Knob
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Chauvin Arnoux BR05 Decade Resistance Box
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EXTECH LT505 Pocket Light Meter
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Fluke 1775 Three-Phase Power Quality Analyzer
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