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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
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Additel 960 Hydraulic Ultra-High Pressure Test Pump
In stock
EXTECH 461825 Combination Photo Tachometer,Stroboscope
In stock
EXTECH HDV540 High-Definition Articulating VideoScope Kit
In stock
EXTECH BR250 Video Borescope
In stock
Fluke 1625-2 GEO Earth Ground Tester Kit
In stock
Uni-T UT133B Digital Multimeter
In stock
EXTECH 45118 Mini Thermo-Anemometer
In stock
Extech SDL300 Metal Vane Thermo Anemometer Datalogger
In stock
Kyoritsu KEW 3128 High Voltage Insulation Testers
In stock
EXTECH HD700 Differential Pressure Manometer
In stock
Chauvin-Arnoux CA 6240 Micro-Ohmmeter
In stock
EXTECH CO240 Indoor Air Quality Carbon Dioxide CO2
In stock